Introduction
Morrison HVAC, a family-owned business based in Marietta, Ohio, has been serving the Mid-Ohio Valley since 1961. With a reputation for excellence in residential and commercial HVAC services, Morrison HVAC has become a trusted name in air conditioning, heating, refrigeration, and indoor air quality (IAQ) ventilation.
The Challenge
In an increasingly competitive market, Morrison HVAC sought to maintain its position as the go-to HVAC service provider in the Mid-Ohio Valley. The company aimed to:
1. Attract new customers
2. Retain existing clients
3. Increase service bookings during slower seasons
To achieve these goals, Morrison HVAC developed a strategic marketing campaign centered around a 10% discount on all services.
The Solution
Morrison HVAC implemented a multi-faceted approach to promote their 10% off service offer:
- Social media marketing
- Local radio and newspaper advertisements
- Email campaigns to existing customers
- Referral program incentives
The company emphasized its long-standing reputation in the community and commitment to outstanding customer service. By highlighting their expertise in both residential and commercial HVAC systems, Morrison HVAC positioned itself as the premier choice for all heating and cooling needs in the Mid-Ohio Valley.
The Results
The 10% off service campaign proved highly successful for Morrison HVAC:
1. New customer acquisition increased by 22% compared to the previous year
2. Existing customer retention rate improved from 85% to 93%
3. Service bookings during traditionally slower months rose by 18%
Customers appreciated the savings opportunity and responded positively to Morrison HVAC’s commitment to quality service. The company’s emphasis on their local roots and longstanding presence in the community resonated with both new and existing clients.
Customer Testimonial
“We’ve been using Morrison HVAC for years, but their recent 10% off service promotion encouraged us to schedule our annual maintenance earlier than usual. The technicians were professional, efficient, and ensured our system was running at peak performance. We’re grateful for the savings and the peace of mind knowing our HVAC system is in good hands.” – Sarah Thompson, Marietta resident
Conclusion
Morrison HVAC’s 10% off service campaign not only drove immediate results but also reinforced the company’s position as the leading HVAC service provider in the Mid-Ohio Valley. By combining attractive pricing with their reputation for excellence, Morrison HVAC successfully expanded their customer base while strengthening relationships with existing clients.
As Morrison HVAC continues to grow and adapt to the evolving needs of their community, they remain committed to providing outstanding HVAC services to both residential and commercial customers throughout the Mid-Ohio Valley.